Friday, 8 February 2019

On Being An Unsuccessful Blogger, and Why I Still Blog.




Recently, on my twitter timeline, I saw a tweet by Lauren which got me thinking. The tweet read:

 "the term “aspiring blogger” makes me sad. if you have a blog and you post on it — you’re a blogger!


My first thought was that I completely agree, I find it so frustrating when someone refers to themselves as an 'aspiring blogger', or an aspiring anything. I think the word aspiring, is one which puts you down, disregards all that you already do. Once you do something, you do it.  What level you're at, doesn't take away from the fact that you're doing it. And by definition, you don't have to be earning a living, have a certain amount of followers, and x amounts to success to become a blogger - the act of blogging is what makes you a blogger.

But then, the devil in my back of my mind, whispered in my ear "but you're an aspiring blogger, though really Chloe, aren't you" Why? Because despite having blogged for years, I don't feel my blog is particularly successful. I've regularly written on the little website of mine since 2014. Sure, during these years, I've enjoyed coming to this place to write, to share my photographs and my thoughts. Also, in this time, I've watched the blogging industry grow in front of my eyes, seen the successes of women and men who have been working with international fashion designers, and releasing books, and my Instagram feed has become full idyllic press trips and the people who are making blogging there full-time gig, earning a pretty decent wage.

In my time blogging, I've watched others become successful in this industry. I've admired them as I worked hard, and after all these years, it's still a passion project for me, I do it for the love, and I'm still yet to earn from this blog. My life is so different from all these blogger and influencer I admire.

When I tell people I have a blog, there are a couple of questions they tend to ask... "do you get sent free stuff?" "Do you have loads of Instagram followers?" Oh, so it that your job?"

The questions are flattering frustrating and embarrassing all at once, I usually find myself blushing and mumbling something about how they're overestimated me, and it's just a little hobby.


Why? because on paper, I'm not a successful blogger. I'm not saying that so people feel sorry for me, I'm saying that because that's how it is. I know of influencers, who started Instagram accounts a year ago, and they have a following which I can only dream of. I'm as it stands, not a very attractive blogger from a brands perspective. I've not yet reached 1000 followers on Instagram, let alone 10s of thousands. I have loyal readers on my blog, but I'm not being invited on exciting press trips or meeting with impressive people, and I'm not sure anyone actually cares if I really love Gilmore Girls or my undying need to writing about my feelings.  It often feels I'm too average, underwhelming, and invisible in the industry.


Yet still, I blog.

I dip in and out of blogging purely for me and trying to make something of it.  I still blog, because I write, I'm trying to get better at writing, and improve my photography. Having somewhere to share these things makes it feel like they matter. I enjoy spending my Sundays typing and dreaming of what my life could be if I were to become 'somebody' in the blogging world. I still blog, because I read blogs when I need to escape and feel inspired, and I hope this website can be that escape someone is looking for.

I feel in the past year, especially, there were some people, I watched online, who were, and still are killing it. They've got the whole #girlboss thing down, without the slightly outdated 2014 reference. These girls made something of themselves in this social media-driven world and achieved more in a year than I'd achieved in (almost) five. I hope if I keep working one day, I can achieve so much.

Blogging shouldn't just be about numbers and brand deals, it should be about heart, enjoyment and determination - and I know I've got those.


I'm a blogger, not an aspiring one, sure. Maybe I'm not a particularly successful one, but I don't think that matter, I've got all the time in the world to build that success. I'm still showing up, and I think that counts for more than we give it credit for.


I am a blogger, but I'm aspiring to be a better one, and I think that's really something.















Outfit Details:



Coat: Topshop - similar here.

Top: Primark. Similar here.

Bag: Coach

Shoes: Doctor Martens. Similar Linked














*Affiliate link used in this post
Photography:madeleiinegraceblog

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1 comment

  1. This really resonates with me! I've been blogging since 2013 and am yet to really 'make it' in the blogging world. I'm not too bothered by it, but when you meet people at events etc. who ask about what you do, you can see them questioning sometimes why you haven't 'made it' yet. I think there's a lot of us in this position though, and as long as you still enjoy blogging you should continue doing it!

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